Ethnographic research involves prolonged engagement with individuals and communities, making ethical considerations central to every stage of the research process. Ethical principles help protect participants, ensure the credibility of the study, and promote responsible knowledge production. The foremost ethical issue is informed consent. Participants should be informed about the purpose, methods, duration, and possible use of the research before agreeing to participate. Since ethnographic research often evolves over time, consent should be viewed as an ongoing process rather than a one-time event. Another important principle is confidentiality and anonymity. Researchers must protect participants' identities by using pseudonyms and safeguarding personal information. Sensitive data should be securely stored to prevent misuse or unauthorized access.