Advertising media constitute the channels through which marketers communicate their messages to target audiences, and their selection plays a crucial role in the success of marketing strategies. Traditional media such as newspapers, magazines, radio, and television have long been used due to their wide reach and credibility. Newspapers are suitable for local advertising, classified ads, and time-sensitive promotions, especially for retail stores and service providers. They are cost-effective and provide geographic targeting, but their short lifespan and declining readership limit their effectiveness for long-term brand building. Magazines, on the other hand, offer better print quality, longer shelf life, and specialized readership, making them ideal for luxury goods, fashion, and niche products. However, they have longer lead times and limited flexibility. Television remains one of the most powerful advertising media due to its audio-visual appeal and mass reach. It is particularly effective for consumer goods, brand building, and products requiring