Mass media has become an integral part of the everyday life of children in contemporary society. Television, films, radio, newspapers, the internet, social media platforms, video games and digital applications influence children’s thinking, behaviour, attitudes and overall development. From early childhood itself, children are exposed to a wide range of media content that plays a significant role in facilitating growth and development. While mass media has immense potential to contribute positively to children’s cognitive, social, emotional and moral development, it also carries several negative influences that can hinder healthy growth if not guided properly. Therefore, understanding both the positive and negative influences of mass media on children and the role of teachers in controlling its adverse effects is of crucial importance. One of the most significant positive influences of mass media on children is its educational value. Educational television programmes, documentaries, digital learning platforms and child-friendly websites help children acquire knowledge beyond the classroom. They support the development of language skills, general awareness, scientific thinking and creativity. Well-designed educational content can make learning enjoyable, interactive and meaningful, especially for young learners. Children are able to visualize abstract concepts, learn through stories, animations and real-life examples, and develop curiosity and interest in various subjects. Mass media also supports inclusive education by providing learning opportunities to children from diverse backgrounds and regions. Mass media plays an important role in the socialization of children. Through stories, cartoons, films and programmes, children learn about social norms, values, roles and relationships. Exposure to positive role models in media can encourage qualities such as honesty, cooperation, empathy, courage and respect for diversity. Media content can help children understand social issues, cultural practices and global perspectives, thereby broadening their worldview. In this way, mass media contributes to the emotional and moral development of children by shaping attitudes and social behaviour. Another positive influence of mass media is the development of communication and technological skills. Regular interaction with digital media enhances children’s familiarity with technology, which is an essential skill in the modern world. Children learn to access information, express ideas, and communicate through various digital tools. This supports cognitive flexibility, problem-solving skills and adaptability. Media also provides platforms for creative expression through art, music, storytelling and innovation, allowing children to explore their talents and interests. However, alongside these positive aspects, mass media also exerts several negative influences on children’s growth and development. One major concern is excessive exposure to media, especially screen time. Prolonged use of television, smartphones, tablets and computers