Discuss the importance of cultural change and its process in an organization. Briefly describe how cultural change was managed successfully with reference to an organization you are familiar with. Briefly describe the organization you are referring to.
Leaders of organizations sometimes are able to overcome their own cultural biases and to recognize that elements of their own organization's culture are dysfunctional for survival and growth in a changing environment. They may feel that they do not have the time to let evolution occur naturally, or that evolution is heading the organization in the wrong direction. In this situation one can observe leaders doing a number of different things, usually in combination, to produce the desired-cultural changes:
1) Unfreezing the present system by highlighting the threats to the organization if no change occurs, and, at the same time, encouraging the organization by showing that change is possible and desirable;
2) Articulating and promulgating a new direction and a new set of assumptions that they regard as more appropriate;
3) Providing a clear and consistent role model that is predicated on new cultural assumptions;
4) Filling key positions in the organization with new incumbents who hold the new assumptions either because
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