Question
Discuss the concept of sampling. Why is sampling preferred over complete enumeration in managerial research? Explain with suitable illustrations.
Answer :
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Sampling is the statistical process of selecting a representative portion, or sample, from a larger population for the purpose of studying and drawing conclusions about the entire population. In quantitative analysis and managerial research, the population refers to the complete set of individuals, customers, employees, transactions, products, or other units relevant to a study. A sample is a smaller group selected from this population according to a systematic procedure. The findings obtained from the sample are analysed statistically and used to make inferences about the population. Sampling involves several important steps. First, the researcher clearly defines the target population. Second, a sampling frame is prepared, which contains the units from which the sample may be selected. Third, an appropriate sampling method is chosen. Sampling methods are
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