IGNOU MTM 7 2018 - Discuss different phases of display management process. Also exp

Question

Discuss different phases of display management process. Also explain the significance and purpose of sales displays.

08 Mar 2018

Answer :

Word Count : 1270

The display management process plays a crucial role in the tourism industry, as it directly influences customer perception and engagement. Effective sales and promotional displays can significantly enhance the appeal of tourism products and services, guiding potential tourists in their decision-making process. The display management process consists of several phases, each aimed at optimizing the presentation of information and promoting tourism offerings in a compelling manner. These phases, along with the significance and purpose of sales displays, form a core component of tourism marketing.

Phases of the Display Management Process

Planning Phase
The first phase of the display management process involves careful planning. During this phase, tourism businesses must determine the objectives of the display. This includes defining the type of tourism product or service being promoted (e.g., travel packages, hotels, tourist destinations, activities), the target audience (e.g., families, adventure seekers, business travelers), and the goals of the display (e.g., raising awareness, increasing bookings, educating customers). A key consideration is understanding the customer’s preferences and behaviors, which helps in crafting messages and selecting appropriate visuals that resonate with the target market.

Additionally, businesses must consider the location and environment where the display will be placed. For example, if the display is in a travel agency, it may need to be strategically placed to capture attention at the first point of contact, while a display in an airport could be designed to appeal to travelers with a limited amount of time. The display's design and layout should reflect the brand’s identity and convey a professional image, ensuring consistency across all marketing channels.
Design and Development Phase
The design and development phase is where creativity comes into play. After understanding the objectives and target audience, the next step is to create a visually appealing and informative display. This phase involves choosing

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