Question

Discuss different modes of conflict management. Elaborate your answer by giving suitable examples from Travel and Tourism industry

08 Mar 2018
Answer :
Word Count : 1380

In the context of tourism management, conflict is an inevitable occurrence that arises due to various reasons, such as differences in goals, competition, cultural misunderstandings, or miscommunication. Managing these conflicts effectively is crucial for maintaining smooth operations and ensuring customer satisfaction. Different modes of conflict management, grounded in theories of organizational behavior, can be employed to address and resolve these issues. These modes range from avoidance to collaboration, each with its unique approach and application in the travel and tourism industry.

### 1. Avoidance

Avoidance is a conflict management style where individuals or organizations choose to ignore or withdraw from the conflict situation. This mode is typically used when the conflict is perceived as trivial, when the cost of addressing the issue outweighs the benefits, or when there is a lack of power to address the conflict effectively. 

In the tourism industry, avoidance can be seen when a tour operator deliberately overlooks a minor dispute between a hotel and a customer. For instance, if a traveler complains about the room being too small, and the issue does not affect their overall experience, a travel agency may choose to avoid engaging in the conflict by offering a quick but unsatisfactory response, hoping the issue resolves itself.

However, while avoidance can prevent immediate escalation, it can lead to unresolved issues that may resurface later, creating more significant problems. It is most effective in situations where the conflict is relatively insignificant or the relationship between the parties is not crucial to the long-term success of the business.

### 2. Accommodation

Accommodation involves one party giving in to the wishes or demands of the other party to maintain harmony and avoid confrontation. It is characterized by a high degree of cooperativeness but low assertiveness. In the tourism industry, this mode is often seen when a travel agency accommodates the demands of a client even if it means incurring losses. 

For example, if a client books a package tour but later requests a change in the itinerary that is costly or inconvenient for the tour operator, the operator might choose to accommodate the change to maintain customer satisfaction. This is often seen in the luxury tourism sector, where maintaining a positive customer experience is more valuable than sticking rigidly to the original terms of the service agreement.

While accommodation can maintain

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