Question
Discriminant analysis
Answer :
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Discriminant analysis is a statistical technique widely used in marketing research to classify a set of observations into predefined groups based on predictor variables. Its primary purpose is to determine which variables differentiate between two or more naturally occurring groups and to predict group membership for new observations. In marketing, it helps businesses understand customer segmentation, product preference, and targeting strategies by analyzing patterns in consumer behavior. The method involves developing a discriminant function, which
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