IGNOU MTM 11 2018 - What do you mean by strategic planning? Differentiate between strategi

Question

What do you mean by strategic planning? Differentiate between strategic planning and conventional planning

09 Mar 2018

Answer :

Word Count : 1008

Strategic planning is a systematic and comprehensive process that organizations undertake to define their long-term goals, determine the best course of action to achieve those goals, and allocate resources effectively. It involves analyzing the organization's current situation, identifying opportunities and challenges, setting objectives, formulating strategies, and implementing action plans to guide the organization's activities.

Differentiating Strategic Planning and Conventional Planning:

Scope and Time Horizon: Strategic planning focuses on the long-term perspective of an organization, typically spanning three to five years or even longer. It considers the organization's vision, mission, and overall direction, taking into account external factors such as market trends, competition, and technological advancements. In contrast, conventional planning typically has a shorter time horizon and focuses on day-to-day operations or short-term goals.
Emphasis on Vision and Mission: Strategic planning places a strong emphasis on the organization's vision and mission. It aims to align the organization's activities and resources with its broader purpose and values. Strategic planning ensures that all decisions and actions are consistent with the organization's long-term goals and desired outcomes. Conventional planning, on the other hand, may not always involve a clear articulation of vision and mission and may focus more on immediate tasks and objectives.
Analysis of External Environment: Strategic planning involves a comprehensive analysis of the external environment, including market trends, customer needs, regulatory factors, and competitive landscape. This analysis helps in identifying opportunities and threats that the organization may face

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