IGNOU MTM 11 2018 - What are the elements of a good National level tourism Plan? Discuss t

Question

What are the elements of a good National level tourism Plan? Discuss the ‘Incredible India campaign’ under this context.

09 Mar 2018

Answer :

Word Count : 1131

A good National level tourism plan encompasses various elements that are essential for the sustainable development and promotion of tourism at the national level. These elements include:

Vision and Goals: A national tourism plan should establish a clear vision and define goals and objectives for the development of tourism in the country. This involves setting targets for visitor arrivals, revenue generation, employment opportunities, and the overall contribution of tourism to the national economy.
Stakeholder Engagement: Engaging and involving various stakeholders is crucial for the success of a national tourism plan. This includes government agencies, tourism industry associations, local communities, tourism businesses, non-profit organizations, and cultural and heritage institutions. Collaboration and consultation with these stakeholders ensure that diverse perspectives are considered, and their expertise is leveraged.
Market Analysis and Target Segments: A thorough analysis of the tourism market is essential to identify the target segments, key source markets, and emerging trends. Understanding visitor preferences, motivations, and behavior patterns helps in aligning marketing and promotional efforts effectively. This analysis also assists in identifying niche tourism segments and developing tailored strategies to attract specific target groups.
Product Development and Diversification: A national tourism plan should focus on developing and diversifying tourism products and experiences to cater to different market segments. This involves identifying and enhancing existing attractions, creating new tourism products, and promoting lesser-known destinations. Product development can include cultural tourism, adventure tourism, ecotourism, medical tourism, and other specialized offerings based on the country's unique strengths.
Infrastructure and Connectivity: Adequate infrastructure and connectivity are critical for the smooth functioning of the tourism industry. A national tourism plan should address infrastructure needs, including transportation networks, airports, roads, accommodations, visitor centers, and other necessary facilities. Developing and maintaining efficient connectivity enhances accessibility to various destinations within the country and improves the overall visitor experience.
Marketing and Promotion: Effective marketing and promotion play a vital role in attracting tourists to a country. A national tourism plan should include a comprehensive marketing strategy that highlights the unique selling points, cultural heritage, natural attractions, and diverse experiences offered by the country. This involves leveraging various marketing channels, such

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