Digital technology has become a significant force in reshaping strategic management approaches across industries. The rapid development of technologies such as artificial intelligence, big data analytics, cloud computing, Internet of Things (IoT), blockchain, and digital platforms has changed the way companies formulate strategies, compete in markets, and create value for customers. Digital transformation is not merely the adoption of new technologies but a comprehensive strategic shift involving business models, organizational capabilities, processes, and customer relationships. Companies can attain sustained competitive advantage through digital transformation by effectively integrating technology with strategic objectives and continuously adapting to changing market conditions. Digital transformation enables companies to develop better insights into customer behaviour and market trends. Through big data analytics and artificial intelligence, organizations can collect, process, and analyze large volumes of data to understand customer preferences, predict future demands, and make informed strategic decisions. Companies that use data-driven decision-making can respond faster to market changes and develop products and services that better meet customer needs. For example, e-commerce companies use customer data analysis to provide personalized recommendations, improving customer satisfaction and loyalty. Digital technologies help organizations improve operational efficiency and reduce costs. Automation, cloud-based systems, and intelligent processes enable companies to streamline activities, minimize errors, and enhance productivity. Advanced manufacturing industries use robotics and IoT-enabled systems to monitor production processes in real time, improve quality control, and reduce operational waste. Efficient operations provide companies with cost advantages and