IGNOU MS 611 2017 - Different media used for reading rural Consumers.

Question

Different media used for reading rural Consumers.

20 Apr 2018

Answer :

Word Count : 307

Rural marketing involves understanding and catering to the needs of consumers in rural areas. To reach rural consumers effectively, various media channels are employed, considering the unique characteristics of these areas.

1. Television: TV remains a potent medium due to its wide reach and ability to convey messages in local languages. Regional channels and government-owned broadcasters often play a crucial role in reaching rural audiences.

2. Radio: Rural areas often have limited access to TV, making radio a popular medium. Local radio stations and programs in regional languages are effective in disseminating information and advertisements.

3. Print Media: Newspapers, magazines, and

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