Destination planning
Tourism can and will evolve with or without planning, however the sustainability of a destination depends on whether the type and scale of tourism is best suited to the destination. Effective destination management relies on an iterative and continual planning process that integrates tourism into a community’s social, economic and environmental aspirations. Tourism destination planning is an area which has attracted significant research and analysis, summarised in the following sub-sections of Destination Planning:
- Situation Analysis
- Planning Process
- Ongoing Engagement
Effective destination management looks at the strategic direction for future development, marketing and management of tourism where decision making is based on an assessment of the best available knowledge.
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