Dairy enterprises in rural and traditional settings play a crucial role in sustaining livelihoods and promoting economic development. Under the framework of Micro, Small, and Medium Enterprises (MSMEs), the government has introduced several schemes to support and strengthen dairy businesses. Three significant schemes that have been designed to enhance dairy enterprise growth include the Dairy Entrepreneurship Development Scheme (DEDS), the National Dairy Plan (NDP), and the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE). The Dairy Entrepreneurship Development Scheme (DEDS) is a cornerstone initiative aimed at promoting self-employment in the dairy sector, especially in rural areas. This scheme provides financial assistance in the form of subsidies and bank loans for establishing new dairy farms or expanding existing ones. Entrepreneurs can use the support to purchase milch animals, build sheds, set up fodder production units, and acquire necessary equipment for milk processing. The scheme specifically targets rural populations, small-scale farmers, and traditional dairy operators, enabling them to increase milk production and improve their income. Additionally, DEDS encourages entrepreneurship among women and marginalized communities by offering higher subsidy rates, thereby promoting inclusive growth in