Digital technologies can play a significant role in supporting and strengthening traditional crafts, especially in rural and traditional enterprises. Traditional crafts are often rooted in local culture, skills, and heritage, and they provide livelihood opportunities to artisans in rural areas. However, these crafts frequently face challenges such as limited market access, lack of promotion, declining demand, and competition from mass-produced goods. Digital technologies help overcome many of these challenges by connecting artisans with wider markets, improving production processes, and preserving traditional knowledge. One important way digital technologies complement traditional crafts is through online marketing and e-commerce platforms. Artisans can use websites, online marketplaces, and social media platforms to display and sell their products to customers beyond their local markets. Platforms such as Etsy, Amazon, and various regional e-commerce portals allow rural artisans to reach national and international buyers. Social media platforms like Instagram, Facebook, and YouTube help artisans showcase their craftsmanship, tell the story behind their products, and attract customers who value authentic handmade goods. This digital presence increases visibility and demand for traditional crafts. Digital payment systems also support traditional enterprises by making financial transactions easier and safer. Mobile payment apps, digital wallets, and online banking enable artisans to receive payments directly from customers without depending solely on cash transactions or middlemen. This improves financial transparency and helps artisans manage