Question

Describe the major players and suppliers in the conference/convention business. Also identify their customers' base

31 May 2018
Answer :
Word Count : 678

The conference and convention business is a dynamic industry that involves various players and suppliers working together to facilitate the planning, organization, and execution of events ranging from small meetings to large-scale conferences. Key players in this industry can be broadly categorized into event organizers, venue providers, service providers, and technology companies. Additionally, suppliers play a crucial role in supplying goods and services required for successful events. Let's delve into the major players and suppliers in the conference and convention business and explore their customer bases.

### Event Organizers:

1. Reed Exhibitions:
   - Overview: Reed Exhibitions is a global leader in organizing exhibitions and conferences. They cover a wide range of industries, from technology and healthcare to travel and leisure.
   - Customer Base: Corporate professionals, industry experts, and business leaders looking to participate in or attend events related to their specific sectors.

2. Informa PLC:
   - Overview: Informa is a multinational events and publishing company with a diverse portfolio of conferences, exhibitions, and training events. They operate in various sectors, including finance, life sciences, and technology.
   - Customer Base: Professionals and decision-makers seeking industry-specific knowledge and networking opportunities.

3. Messe Frankfurt:
   - Overview: Messe Frankfurt is one of the world's largest trade fair organizers, focusing on diverse industries such as automotive, textiles, and consumer goods.
   - Customer Base: Exhibitors and attendees from different sectors, including manufacturers, distributors, and buyers.

### Venue Providers:

1. The Freeman Company:
   - Overview: Freeman is a leading provider of integrated services for live events, offering

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