IGNOU BCOE 141 2025 - Define services and explain their characteristics. How does marketing

Question

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

05 Oct 2025

Answer :

Word Count : 313

Services can be defined as intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. They are performances, experiences, or processes that satisfy customer needs and wants. Unlike physical goods, services cannot be seen, touched, or stored, and their consumption often occurs simultaneously with production. Services are produced and consumed at the same time, and they usually involve a high degree of customer participation, making each service experience unique. The main characteristics of services include intangibility, inseparability, variability, and

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