Question
Define qualitative research. Give reasons for conducting qualitative research.
Answer :
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Qualitative research is a systematic approach to understanding human experiences, behaviours, perceptions, meanings, and social interactions through the collection and interpretation of non-numerical data. Unlike quantitative research, which focuses mainly on measurement, numerical relationships, and statistical testing, qualitative research seeks to understand how people experience and interpret situations in their natural contexts. In counseling and family therapy, it is particularly useful for exploring clients’ emotions, relationships, family dynamics, coping processes, and personal meanings. Common qualitative methods include in-depth interviews, focus group discussions, participant observation, case studies, life histories, and analysis of documents or personal narratives. Qualitative research is generally concerned with questions such as “how,” “why,” and
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