IGNOU TS 1 2017 2018 - Define marketing. Discuss the importance of promotion in marketing.

Question

Define marketing. Discuss the importance of promotion in marketing.

07 Mar 2018

Answer :

Word Count : 362

Mar

keting is the process of planning & executing the conception, pricing promotion and distribution of ideas, goods and services to create exchang es that satisfy individuals & organizational objectives.” In general marketing activities are those associated with identifying the particular wants & needs of target market of customer better than the competition. This involves doing market research on co nsumers, analyzing their needs &behavior taking marketing strategic decision about product design, pricing, promotion & distribution

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