Define marketing. Discuss the importance of promotion in marketing.
Mar
keting is the process of planning & executing the conception, pricing promotion and distribution of ideas,
goods and services to create exchang
es that satisfy individuals & organizational objectives.”

In general marketing activities are those associated with identifying the particular wants & needs of target
market of customer better than the competition.
This involves doing market research on co
nsumers, analyzing their needs &
behavior
taking marketing strategic
decision about product design, pricing, promotion & distribution of the ideas, goods & services
marketing begins and ends with the customer. The job of the marketing is not only to satisfy the consumer
but even to delight him or her. All the activities of an organization must be directed and focused towards the
consumer. Marketer must allow their customer to dictate product specifications and standards
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