Question
CRM Components
Answer :
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Customer Relationship Management (CRM) components in retail management refer to the essential elements that help retailers develop, maintain, and strengthen relationships with customers. CRM enables retailers to understand customer needs, improve service quality, increase customer satisfaction, and build long-term loyalty. The first component of CRM is customer data management. Retailers collect and organize information such as customer preferences, purchase history, demographics, and feedback. This data helps retailers analyze buying behaviour and provide personalized products and services. The second component is customer interaction management. It focuses on managing communication between retailers and customers through various channels such as stores, websites, mobile applications,
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