Question
Advertising and Personal Selling
Answer :
Word Count : 154
| Basis of Difference | Advertising | Personal Selling |
|---|---|---|
| Meaning | Advertising is a non-personal form of communication aimed at promoting goods or services to a large audience through various media. | Personal selling involves direct, face-to-face interaction between a salesperson and a potential customer to persuade them to purchase a product or service. |
| Target Audience | Large and diverse audience | Individual or small group of customers |
| Medium Used | Mass media such as ________ _____ __________ ______ __________ _________ ________ __________ ___ _________ ____. _________ ___ _______ _______ ____ ____ __________ ______ ____. _______ ______ __________ _________ ______ ________ ____ _____ ___ _____ _________ __________. _______ _____ _______ ___ _________. _______ ____ ______ ____ ____ _____ ________ ___ __________ ________ _____ _____. ___ _______ ____ __________ __________ _______ _________ _________ ____ _______ ________. ________ ______ _________ ________ ___ _________ ____ ________ ____ ___. __________ _______ ______ _________ ____ ________. ________ __________ _________ _____ _______ ____ _____ ____ _________ __________ ______. ___ __________ _____ __________ __________ __________ ______ ___ ___ _____. IGNOU ACADEMY Your IGNOU journey, made easier.
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