Question
Primary Data and Secondary Data in Marketing Research
Answer :
Word Count : 120
| Basis of Difference | Primary Data | Secondary Data |
|---|---|---|
| Meaning | Data collected firsthand by the researcher for a specific research purpose. | Data that has already been collected and recorded by others for a different purpose. |
| Collection Method | Collected directly from respondents. | Collected from published or recorded materials. |
| Cost | Generally expensive to collect. | Relatively inexpensive as it already exists. |
| Time Required | Time-consuming __________ _______ ___ _________ ___. _________ ____ ___ ____ _____. ___ ______ _____ __________ ___ ___. ____ ________ _______ ______ ______ ____ _________ _________ ______. _____ ___ __________ _______ ____ ______ __________ ______ _____ ____. __________ ____ ______ _________ ___ ____ _____ _________ _____. ________ ___ _______ _______ ______ ____ ________ _______ _____ _______. _________ ___ __________ ____ ____ ______ _________ _________ _____ _______ ________. ________ ______ __________ _______ ____ ____ _________. __________ _________. IGNOU ACADEMY Your IGNOU journey, made easier.
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