Personal selling is a face-to-face communication process through which a salesperson identifies customer needs, presents suitable products or services, handles objections, and persuades the customer to make a purchase. Various theories of personal selling explain how salespeople influence buyers and guide them through the buying process. These theories differ in their assumptions about buyer behavior, the role of the salesperson, and the selling approach. The AIDAS Theory is one of the oldest and most widely used theories of personal selling. It suggests that a salesperson should lead the customer through five stages: Attention, Interest, Desire, Action, and Satisfaction. First, the salesperson attracts the customer's attention, then creates interest by explaining product features, develops desire by highlighting benefits, encourages the customer to take action by making the purchase, and finally ensures satisfaction through after-sales service. For example, a salesperson selling a smartphone first attracts attention with an attractive display, explains its features, creates desire by demonstrating its superior camera quality, motivates the customer to buy, and later provides warranty support. The Stimulus-Response Theory assumes that customers respond predictably to specific stimuli provided by the salesperson. According to this theory, if the salesperson presents the right message, tone, and product demonstration, the customer