IGNOU MTM 10 2018 - Tourist Arts

Question

Tourist Arts

09 Mar 2018

Answer :

Word Count : 319

Tourist arts are a part of the merchandising of “local colour”. This indicates the commoditisation of local culture as a part of the promotion of the “natural resources” of a destination that are used to attract tourists. Their essential attributes are that they should be had made, using local materials, should be a part of the basket of goods used locally, and should be produced by users and artisans on the spot. It is the last attribute that gives to tourist arts their authenticity. Their transformation into souvenirs is the function of the market economy that uses the existence

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