IGNOU MTM 6 2018 - Product Line and Product Mix

Question

Product Line and Product Mix

08 Mar 2018

Answer :

Word Count : 484

PRODUCT MIX

Product Mix is defined as the set of all products and items that a particular seller offers for sale. Product mix is also called as product assortment. A product Mix consists of various product lines.

For example, Samsung offers mobiles, T.V’s, A.C’s, washing machines, etc. Here mobiles is one product line, T.V is one product line, etc. Samsung offers many different products which are treated as different product lines, together called as product mix of samsung.

A Company’s product mix has a certain width, length, depth and consistency

WIDTH:

The width of a product mix refers to how many different product lines the company have.

LENGTH:

The length of a product mix shows the total number of products in the product mix of a company.

DEPTH:

The depth of a product shows how many variants are offered for each product in the line.

CONSISTENCY:

The consistency refers that how closely related various product lines are in the end use, distribution channels, etc.

PRODUCT LINE

Product Line is defined as the group or set of products that are

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