Question
Observe how any current social or political issue is presented across two media platforms you regularly use. Identify one media influence concept and explain how changing digital consumption patterns affect the relationship between media producers and audiences.
Answer :
Word Count : 509
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Skip in 10
The issue of climate change and extreme weather events is presented very differently across Instagram and television news channels, two media platforms I regularly use. On television news, climate change is often framed through expert interviews, official reports, and footage of disasters such as floods or heatwaves. The presentation tends to be episodic and authoritative, relying on scientists, government representatives, and anchors to explain causes and consequences. The language is formal, visuals are curated, and the audience is positioned mainly as passive recipients of information. In contrast, on Instagram, the same issue appears through short videos, infographics, memes, and personal stories shared by activists, influencers, and ordinary users. Here, climate change is personalized and emotional, often linked to everyday experiences like rising temperatures, water shortages, or lifestyle choices. The platform encourages engagement through likes, comments, and shares, making the audience active participants rather
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