Question
Market-led tourism
Answer :
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Market-led tourism refers to a tourism development approach that is primarily driven by market demand, customer preferences, and commercial trends rather than government planning alone. In this approach, tourism products, services, and destinations are designed and promoted based on the needs, expectations, and spending behaviour of tourists. The focus is on identifying target markets and creating tourism experiences that are attractive, competitive, and profitable. Market-led tourism emphasizes understanding consumer segments such as leisure travellers, business tourists, adventure seekers, cultural tourists, and eco-tourists. Tourism businesses and destination managers conduct market
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