Intellectual Property Rights (IPR) play a vital role in the growth, protection, and sustainability of Micro, Small and Medium Enterprises (MSMEs) and start-ups. In the modern knowledge-based economy, innovation, creativity, technology, branding, and unique business ideas have become valuable assets. MSMEs often operate with limited financial and technological resources, and therefore protecting their innovations and market identity becomes essential for survival and competitiveness. IPR provides legal recognition and exclusive rights over intellectual creations, enabling MSMEs to safeguard their products, services, inventions, and reputation from unauthorized use and imitation. One of the major reasons why IPR is significant for MSMEs is that it protects innovation. MSMEs and start-ups continuously develop new products, processes, technologies, and business methods to compete in the market. Patents help protect inventions by granting exclusive rights to the inventor for a specified period. This prevents competitors from copying or commercially exploiting the innovation without permission. Such protection encourages creativity and investment in research and development. Without patent protection, large companies may easily copy the innovations of small enterprises, reducing their ability to survive in the market. Trademark protection is equally important for MSMEs. A trademark helps businesses establish a unique identity in the market through names, logos, symbols, slogans, or designs. Consumers often associate trademarks with quality and trust. For MSMEs, brand recognition is an important factor in attracting customers and