Question
Highlight the significance of cut flower in the present era of marketing of flowers in 10 India. Describes the production technology of Rose.
Answer :
Word Count : 623
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Skip in 10
Cut flowers occupy a central position in the present era of flower marketing in India due to their high commercial value, increasing domestic demand, and expanding export potential. With rapid urbanization, rising disposable income, growth of hospitality industries, and changing lifestyles, the consumption of cut flowers has increased significantly. Roses, carnations, gerberas, orchids, and lilies are widely used for bouquets, floral arrangements, weddings, corporate events, religious ceremonies, and interior decoration. Among these, rose stands as the most important cut flower because of its universal appeal, wide color range, fragrance, and longer vase life. The significance of cut flowers lies in their contribution to income generation and employment. Floriculture provides higher returns per unit area compared to many traditional crops. It offers opportunities for small and marginal farmers, especially near metropolitan cities where demand is continuous. The establishment of cold chains, auction centers, flower markets, and export-oriented units has strengthened the marketing system. Cut flowers are highly
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