Communication is a dynamic and continuous process through which individuals or groups exchange information, ideas, emotions, and meanings using a shared system of symbols, signs, or behavior. In journalism and digital media, the communication process is especially significant because it shapes how information is created, transmitted, interpreted, and acted upon by diverse audiences. The basic communication process begins with a sender or communicator who has an idea or message to convey. The sender encodes this idea into a form that can be understood by others, such as spoken words, written text, images, audio, or video. In journalism, encoding may involve selecting appropriate language, visuals, tone, and structure to present news stories accurately and engagingly. Once encoded, the message is transmitted through a chosen channel or medium, such as newspapers, television broadcasts, radio programs, websites, or social media platforms. The selection of the medium influences how the message is perceived and who receives it, making channel selection a crucial decision for journalists and digital communicators. After transmission, the message reaches the receiver or audience, who decodes the