Technology-enabled communication has significantly transformed the retail management landscape, offering both opportunities and challenges. On the positive side, it has greatly enhanced efficiency in communication between retailers, suppliers, employees, and customers. Tools such as emails, instant messaging apps, video conferencing, and customer relationship management (CRM) software allow retail managers to communicate information quickly and accurately. For example, inventory updates or promotional announcements can be shared in real-time, ensuring that all stakeholders are aligned and that operational decisions are made promptly. This level of speed and connectivity can lead to improved coordination, better customer service, and increased sales performance. Another positive impact is the broader reach and accessibility technology enables. Social media platforms, mobile applications, and online chat support allow retailers to connect with a large audience, including customers who may not visit physical stores. This not only strengthens customer engagement but also allows for personalized marketing. Advanced data