Question
खुदरा (रिटेल) अंतः क्रियाओं में संचार के विनिमय सिद्धांत (Exchange Theory of Communication) को कैसे लागू किया जाता है?
Answer :
Word Count : 1016
____ ______ ________ _______ _________ __________ _______ ___ _____.
___ ___ ___ ______ _________ __________ _______ _______.
____ ____ ___ ________ _______ ____.
________ ____ ______ _____ ________ ____ __________ ___ _____.
__________ _______ _______ ____ _______ __________ _______ ______ ________ _______.
______ ______ ______ ___ ____ ________ _____ __________ __________.
________ ____ _____ ______ __________ ____ _____ _____ ______ _________ _____.
______ ____ ___ ______ ___ ______ __________ _________ _______ ____ ___.
___ ________ ____ __________ __________ __________ _______ _____ ____ _________.
________ ___ ____ _________ ________ _______ ___.
_________ _______ ________ ______ ________ __________ ___ ______.
______ _________ ________ __________ ______ ________ ______ ___ ______ ___ ______ _____.
_______ ___ _____ _____ _____ ____ ___ ________ __________.
____ ____ __________ ______ ___ ________.
______ ___ ________ ______ __________ ____ _____ ___.
_____ ______ _____ ________ ___ ______ ____ __________ ____ ___ ______.
____ __________ _______ ____ ____ ___ _________.
_________ ________ ___ _______ ____ ______.
_________ _________ _____ ________ ________.
_________ _____ __________ _______ ______ ________ __________ __________.
___ _____ _________ ______ ______ ___ _______ ____ __________ _________ ________ __________.
_____ _____ ____ _______ ____ _______ ______ ______ _____ _____ _______.
________ _____ ______ __________ _________.
_________ ________ __________ ____ ________.
___ _______ ________ _______ ________ ____ _____ _____ ____ ________ ___ ______.
_____ ________ ____ ___ ____ ____ __________ _____ ____ ___ _________.
___ __________ __________ _______ _____ __________ _____ _______ _____ ____ __________.
__________ _______ _______ _______ ___ ________ ______ ________.
____ __________ ____ _____ ________ ____ __________ ___ _________ ____.
________ ________ ____ ______ _________ _________ ________ ______ ______.
__________ _____ ___ _______ ______ ____ ________ _______ _______ _________ _____ ____.
_____ ________ ___ __________ __________.
__________ ___ _____ ______ __________ _______ ______ __________ ______ _________ ________ ________.
_________ ___ ___ ___ ______ __________ _______.
_________ ______ _________ _________ ___ _________ ______ _______ ______ ____ __________.
_____ _______ ___ ______ __________ _______ ______ ____ ____.
_____ __________ ______ _____ ___ ______.
_____ _________ _____ __________ _________ __________ ______ _________ _______ _________ ______ _______.
______ ______ __________ ______ ________ ______ ___ _____ ______ ______ ____.
_____ ____ __________ ___ ________ _____ _______ ________ ________ ______ _____ _____.
___ _________ _______ _____ ______ ________ _______.
________ ___ ______ _____ __________.
___ ___ _________ __________ ______.
______ ______ ______ _______ ___ ________ __________.
______ ________ _______ _______ _________ _______ ________ _______ _________.
______ _____ ____ ____ ____ __________.
___ _______ _____ ______ _____ ________ ___ _______ ______ _________.
__________ ___ ______ ___ __________ __________ ____ _______ _______ _____ ________.
_____ _______ ______ ___ __________ _____ _______ _________ _________ ___ _________ _______.
____ ______ ___ _______ ______ ___ ___ ___ ________ _________ _____.
_____ _______ ___ ________ ____ ____ ________ ______.
________ _____ __________ _____ ____ __________ _______ ________ ____ ________ _______.
__________ __________ _______ _______ __________ ______ ______ ______.
_____ __________ _________ __________ _________ _______ __________ _______ _________.
__________ _______ _______ ________ _________ _______ _______ ______ ___ _______ ____ ______.
____ ______ __________ ____ ________ __________ _________ ___ _____ _________ _________.
_________ ___ ________ _______ ______ ________ __________ ________.
_____ __________ ________ __________ _______ ____ __________ ________ __________ _________.
______ ________ ____ ___ ________ _______ ___ ________ _________.
_____ ___ ___ _________ _____ _________.
___ ________ _____ ________ ________ _____ ____ _____ ____ _______.
______ _________ ____ ________ ____ __________ _______ _________ ____ ________ _________.
______ _____ ___ ________ _________ ________ ___ _________ _____ _______ _______ _______.
_______ _____ ___ ___ ___ ___ ________.
__________ _______ ______ ___ _______ ___ _________ ______ ____ ________ __________ ______.
___ _______ _________ _______ __________ _____ ___.
_________ ______ _______ ______ ________ _____ _________ _____.
_________ ____ ______ _______ ___ ______ __________ ____ ______ ________ _________ ________.
____ ________ ___ _________ _______ ________ _____ _________ _______ _____ ___.
_______ ______ _______ _______ ______ _________ ________ ____ _____ ________ _______ __________.
___ ___ __________ ________ ____ _______ ____.
___ ____ ________ ___ _______ _______ ___.
________ ____ ____ ______ ____ ________ ________ ____ __________ ___ ________ __________.
_____ ______ _________ _______ _______ ______ ___ _________ _________ ________ ______ __________.
________ ___ ________ ___ ____ ___ _________ _____ __________ ___ ________ _____.
___ _______ _____ ___ _________ _______.
________ ______ __________ ______ ____ _______.
__________ _____ __________ _________ ___ _____ ______ __________ __________.
___ ________ ________ ___ ____ ____ _______ _________ __________ __________ ________.
______ _____ ________ _______ ____ ____ ____ ______.
________ _________ __________ __________ _____ _____ ___ _________ __________.
_________ __________ _____ ________ __________ _________ _________ _______ _____ _____ ___ ______.
________ __________ ______ _____ _____.
____ ______ _______ ______ __________ ______ ___ _____.
____ __________ _________ _______ _________ _______ _______.
_______ ________ ______ ___ _______ _________ ______ _______ ___ _______ _______.
________ _______ __________ ____ ____ ______ ____ ____ _________ _________ _______.
__________ _______ __________ __________ ___ ____ ______ ___ ____ ____.
____ ___ ________ _________.
Skip in 10
खुदरा व्यापार में ग्राहक और विक्रेता के बीच होने वाली अंतःक्रियाएँ केवल वस्तुओं के क्रय-विक्रय तक सीमित नहीं होतीं, बल्कि यह संचार, विश्वास और पारस्परिक लाभ पर आधारित एक जटिल प्रक्रिया होती है। संचार का विनिमय सिद्धांत इस बात पर आधारित है कि किसी भी सामाजिक संबंध में दोनों पक्ष किसी न किसी लाभ की अपेक्षा रखते हैं और अपने व्यवहार तथा संचार के माध्यम से उस लाभ को प्राप्त करने का प्रयास करते हैं। इस सिद्धांत के अनुसार व्यक्ति ऐसे संबंधों और व्यवहारों को प्राथमिकता देता है जिनसे उसे अधिकतम लाभ और न्यूनतम लागत प्राप्त हो। खुदरा व्यापार के संदर्भ में यह सिद्धांत ग्राहक और विक्रेता के बीच होने वाले संचार, निर्णय-प्रक्रिया और संबंध निर्माण को समझने में महत्वपूर्ण भूमिका निभाता है। विनिमय सिद्धांत के अनुसार संचार एक प्रकार का लेन-देन है जिसमें सूचना, भावनाएँ, विश्वास और अपेक्षाएँ एक-दूसरे के साथ साझा की जाती हैं। खुदरा वातावरण में जब ग्राहक किसी दुकान या स्टोर में प्रवेश करता है, तब विक्रेता का पहला उद्देश्य ग्राहक के साथ सकारात्मक संचार स्थापित करना होता है। यह संचार ग्राहक की आवश्यकताओं को समझने, उत्पादों के बारे में जानकारी देने और ग्राहक को संतुष्ट करने के लिए किया जाता है। ग्राहक भी इस प्रक्रिया में सक्रिय भूमिका
___ __________ _____ _________ ___ ____ _______ __________.____ ______ ________ _______ _________ __________ _______ ___ _____.
___ ___ ___ ______ _________ __________ _______ _______.
____ ____ ___ ________ _______ ____.
________ ____ ______ _____ ________ ____ __________ ___ _____.
__________ _______ _______ ____ _______ __________ _______ ______ ________ _______.
______ ______ ______ ___ ____ ________ _____ __________ __________.
________ ____ _____ ______ __________ ____ _____ _____ ______ _________ _____.
______ ____ ___ ______ ___ ______ __________ _________ _______ ____ ___.
___ ________ ____ __________ __________ __________ _______ _____ ____ _________.
________ ___ ____ _________ ________ _______ ___.
_________ _______ ________ ______ ________ __________ ___ ______.
______ _________ ________ __________ ______ ________ ______ ___ ______ ___ ______ _____.
_______ ___ _____ _____ _____ ____ ___ ________ __________.
____ ____ __________ ______ ___ ________.
______ ___ ________ ______ __________ ____ _____ ___.
_____ ______ _____ ________ ___ ______ ____ __________ ____ ___ ______.
____ __________ _______ ____ ____ ___ _________.
_________ ________ ___ _______ ____ ______.
_________ _________ _____ ________ ________.
_________ _____ __________ _______ ______ ________ __________ __________.
___ _____ _________ ______ ______ ___ _______ ____ __________ _________ ________ __________.
_____ _____ ____ _______ ____ _______ ______ ______ _____ _____ _______.
________ _____ ______ __________ _________.
_________ ________ __________ ____ ________.
___ _______ ________ _______ ________ ____ _____ _____ ____ ________ ___ ______.
_____ ________ ____ ___ ____ ____ __________ _____ ____ ___ _________.
___ __________ __________ _______ _____ __________ _____ _______ _____ ____ __________.
__________ _______ _______ _______ ___ ________ ______ ________.
____ __________ ____ _____ ________ ____ __________ ___ _________ ____.
________ ________ ____ ______ _________ _________ ________ ______ ______.
__________ _____ ___ _______ ______ ____ ________ _______ _______ _________ _____ ____.
_____ ________ ___ __________ __________.
__________ ___ _____ ______ __________ _______ ______ __________ ______ _________ ________ ________.
_________ ___ ___ ___ ______ __________ _______.
_________ ______ _________ _________ ___ _________ ______ _______ ______ ____ __________.
_____ _______ ___ ______ __________ _______ ______ ____ ____.
_____ __________ ______ _____ ___ ______.
_____ _________ _____ __________ _________ __________ ______ _________ _______ _________ ______ _______.
______ ______ __________ ______ ________ ______ ___ _____ ______ ______ ____.
_____ ____ __________ ___ ________ _____ _______ ________ ________ ______ _____ _____.
___ _________ _______ _____ ______ ________ _______.
________ ___ ______ _____ __________.
___ ___ _________ __________ ______.
______ ______ ______ _______ ___ ________ __________.
______ ________ _______ _______ _________ _______ ________ _______ _________.
______ _____ ____ ____ ____ __________.
___ _______ _____ ______ _____ ________ ___ _______ ______ _________.
__________ ___ ______ ___ __________ __________ ____ _______ _______ _____ ________.
_____ _______ ______ ___ __________ _____ _______ _________ _________ ___ _________ _______.
____ ______ ___ _______ ______ ___ ___ ___ ________ _________ _____.
_____ _______ ___ ________ ____ ____ ________ ______.
________ _____ __________ _____ ____ __________ _______ ________ ____ ________ _______.
__________ __________ _______ _______ __________ ______ ______ ______.
_____ __________ _________ __________ _________ _______ __________ _______ _________.
__________ _______ _______ ________ _________ _______ _______ ______ ___ _______ ____ ______.
____ ______ __________ ____ ________ __________ _________ ___ _____ _________ _________.
_________ ___ ________ _______ ______ ________ __________ ________.
_____ __________ ________ __________ _______ ____ __________ ________ __________ _________.
______ ________ ____ ___ ________ _______ ___ ________ _________.
_____ ___ ___ _________ _____ _________.
___ ________ _____ ________ ________ _____ ____ _____ ____ _______.
______ _________ ____ ________ ____ __________ _______ _________ ____ ________ _________.
______ _____ ___ ________ _________ ________ ___ _________ _____ _______ _______ _______.
_______ _____ ___ ___ ___ ___ ________.
__________ _______ ______ ___ _______ ___ _________ ______ ____ ________ __________ ______.
___ _______ _________ _______ __________ _____ ___.
_________ ______ _______ ______ ________ _____ _________ _____.
_________ ____ ______ _______ ___ ______ __________ ____ ______ ________ _________ ________.
____ ________ ___ _________ _______ ________ _____ _________ _______ _____ ___.
_______ ______ _______ _______ ______ _________ ________ ____ _____ ________ _______ __________.
___ ___ __________ ________ ____ _______ ____.
___ ____ ________ ___ _______ _______ ___.
________ ____ ____ ______ ____ ________ ________ ____ __________ ___ ________ __________.
_____ ______ _________ _______ _______ ______ ___ _________ _________ ________ ______ __________.
________ ___ ________ ___ ____ ___ _________ _____ __________ ___ ________ _____.
___ _______ _____ ___ _________ _______.
________ ______ __________ ______ ____ _______.
__________ _____ __________ _________ ___ _____ ______ __________ __________.
___ ________ ________ ___ ____ ____ _______ _________ __________ __________ ________.
______ _____ ________ _______ ____ ____ ____ ______.
________ _________ __________ __________ _____ _____ ___ _________ __________.
_________ __________ _____ ________ __________ _________ _________ _______ _____ _____ ___ ______.
________ __________ ______ _____ _____.
____ ______ _______ ______ __________ ______ ___ _____.
____ __________ _________ _______ _________ _______ _______.
_______ ________ ______ ___ _______ _________ ______ _______ ___ _______ _______.
________ _______ __________ ____ ____ ______ ____ ____ _________ _________ _______.
__________ _______ __________ __________ ___ ____ ______ ___ ____ ____.
____ ___ ________ _________.
IGNOU ACADEMY
Your IGNOU journey, made easier.
- Solved Assignments
- Study Notes
- Guess Papers
- Question Papers
Continue Reading — It's Free
Sign in with Google to unlock more of this answer.
✓ Free access
✓ Unlock up to 60% of the answer
✓ No payment required
✓ Unlock up to 60% of the answer
✓ No payment required
Quick Google sign-in. No separate registration form.