Technology integration has become an essential aspect of managing meetings and exhibitions, allowing organizers to enhance efficiency, engagement, and the overall experience for both attendees and participants. As the global events industry continues to evolve, technology has emerged as a powerful tool for streamlining processes, improving communication, and providing new ways to engage audiences. The role of technology in meetings and exhibitions extends across several areas, from planning and execution to post-event analysis. One of the most significant advancements in technology for managing meetings and exhibitions is the use of event management software. These platforms offer comprehensive tools for organizing events, managing registrations, tracking attendees, scheduling sessions, and coordinating logistics. For instance, platforms like Eventbrite, Cvent, and Bizzabo allow event organizers to handle the entire lifecycle of an event with ease. From sending invitations to collecting data on participant preferences, these tools provide valuable insights that help in personalizing the event experience and improving the overall planning process. For example, during large-scale conferences, such as the annual Consumer Electronics Show (CES), which hosts thousands of exhibitors and attendees, technology integration plays a critical role in managing the event's logistics. Attendees can easily access information on sessions, exhibitors, and networking opportunities through dedicated event apps. These apps provide a personalized schedule based on interests and can push notifications to attendees about changes in session timings, offering a seamless experience. Furthermore, the integration of virtual and hybrid event technologies has redefined the landscape of meetings and exhibitions, especially in the post-pandemic era. Hybrid events, which combine in-person and virtual components, have grown significantly, allowing participants to attend remotely while still having access to the same content as those attending physically. This technology has not only increased accessibility but has also allowed organizers to reach a global audience, breaking down geographical barriers. Virtual platforms such as Zoom, Microsoft Teams, and Hopin have been widely adopted for this purpose, enabling real-time participation, networking, and access to presentations, while tools like Whova and Brella facilitate attendee interaction and matchmaking. For example, a hybrid business conference where experts from around the world share insights on the future of artificial intelligence (AI) would benefit greatly from such platforms. Remote participants can engage with live streaming sessions, ask questions through interactive Q&A features, and participate in virtual networking lounges that match them with other attendees based on shared interests or business goals. These capabilities ensure that participants have an engaging and meaningful experience, whether they are present physically or attending remotely. In addition to enhancing accessibility, technology also plays a pivotal role in improving the networking experience at meetings and exhibitions. Platforms like Brella, Grip, and Swapcard use artificial intelligence to match attendees