The organized retail sector in India has experienced significant growth over the past decade, driven by changing consumer lifestyles, rising disposable incomes, urbanization, and increased exposure to global retail formats. Traditionally dominated by small, unorganized stores and local markets, the Indian retail landscape has gradually shifted toward organized formats, including supermarkets, hypermarkets, departmental stores, specialty stores, and e-commerce platforms. This shift has been supported by improvements in infrastructure, technology adoption, and government initiatives such as the introduction of FDI policies in retail, which have encouraged foreign and domestic investments in organized retail chains. Currently, the sector is characterized by a mix of domestic players such as Big Bazaar, Reliance Retail, and DMart, alongside international entrants like Walmart, IKEA, and H\&M. The urban middle class has been the primary driver of demand, seeking convenience, product variety, and branded offerings. The growth of digital platforms has further accelerated organized retail, with omnichannel strategies integrating