Technology plays an important role in the growth and development of Micro, Small and Medium Enterprises (MSMEs) in rural India. It helps improve productivity, efficiency, product quality, and access to wider markets. However, despite its potential benefits, the adoption and use of technology in rural MSMEs face several issues and challenges that slow down their development and limit their competitiveness. One of the major challenges associated with technology in rural MSMEs is the lack of adequate infrastructure. Many rural areas still suffer from unreliable electricity supply, poor internet connectivity, and limited digital infrastructure. Since modern technologies often depend on stable electricity and internet access, these deficiencies make it difficult for rural enterprises to adopt digital tools, automated machinery, and online platforms. As a result, many MSMEs continue to rely on traditional methods of production, which reduces efficiency and productivity. Another important issue is the high cost of acquiring and maintaining technology. Modern machines, software, and technological tools require significant financial investment. Most rural MSMEs operate with limited capital and face difficulties in obtaining loans or financial assistance from formal institutions. Even when financial support is available, the cost of maintenance, repairs, and technological upgrades becomes an additional burden. Consequently, small entrepreneurs hesitate to adopt new technologies due to fear of financial risk. Lack of technical knowledge and skills is also a serious challenge. Many rural entrepreneurs and workers have limited exposure