Consumerism refers to an organized social movement that seeks to safeguard the rights and interests of consumers in the marketplace by ensuring fairness, transparency, and accountability in business practices. It emerged as a response to the growing imbalance of power between producers and consumers, especially in industrial and post-industrial economies where mass production, complex supply chains, and aggressive marketing often left consumers vulnerable to exploitation. In this sense, consumerism is not merely about encouraging consumption; rather, it is a social force aimed at protecting consumers from unsafe products, misleading advertisements, unfair pricing, and unethical corporate behavior. At its core, consumerism recognizes that consumers are the backbone of any economic system. Without demand, production has no purpose. However, individual consumers often lack the knowledge, bargaining power, or resources to challenge large corporations. Consumerism bridges this gap by promoting awareness, advocating for consumer rights, and pushing for legal and institutional frameworks that ensure businesses operate responsibly. The movement gained significant momentum in the twentieth century with activism by figures such as Ralph Nader, whose campaigns highlighted product safety issues and corporate accountability, demonstrating how organized consumer action could lead to policy reforms and improved standards. One of the fundamental contributions of consumerism is the articulation of consumer rights. These rights typically include the right to safety, the right to be informed, the right to choose, the right to be heard, and the right to seek redressal. By promoting these rights, consumerism transforms the