Question
सीमांत विश्लेषण (Marginal Analysis) और लागत-लाभ विश्लेषण (Cost-Benefit Analysis) विकल्पों के मूल्यांकन के उपकरण के रूप में कैसे कार्य करते हैं?
Answer :
Word Count : 492
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सीमांत विश्लेषण और लागत-लाभ विश्लेषण खुदरा प्रबंधन में निर्णय लेने के अत्यंत महत्वपूर्ण उपकरण हैं, जिनके माध्यम से प्रबंधक विभिन्न विकल्पों का मूल्यांकन कर बेहतर और लाभकारी निर्णय ले सकते हैं। सीमांत विश्लेषण का मुख्य आधार यह है कि किसी भी निर्णय के प्रभाव को उसकी अतिरिक्त लागत (Marginal Cost) और अतिरिक्त लाभ (Marginal Benefit) के आधार पर परखा जाए। खुदरा व्यापार में, जब किसी उत्पाद की अतिरिक्त इकाई बेचने या स्टॉक बढ़ाने का निर्णय लिया जाता है, तो यह देखा जाता है कि उस अतिरिक्त इकाई से मिलने वाला लाभ उसकी लागत से अधिक है या नहीं। यदि सीमांत लाभ, सीमांत लागत
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