Question
सीमांत विश्लेषण (Marginal Analysis) और लागत-लाभ विश्लेषण (Cost-Benefit Analysis) विकल्पों के मूल्यांकन के उपकरण के रूप में कैसे कार्य करते हैं?
Answer :
Word Count : 519
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सीमांत विश्लेषण और लागत-लाभ विश्लेषण खुदरा प्रबंधन में निर्णय लेने के अत्यंत महत्वपूर्ण उपकरण हैं, जिनकी सहायता से प्रबंधक विभिन्न विकल्पों का मूल्यांकन कर सकते हैं और संसाधनों का सर्वोत्तम उपयोग सुनिश्चित कर सकते हैं। खुदरा क्षेत्र में प्रतिस्पर्धा अधिक होती है, इसलिए सही समय पर सही निर्णय लेना व्यवसाय की सफलता के लिए आवश्यक होता है। इन दोनों विश्लेषण तकनीकों का उपयोग मूल्य निर्धारण, स्टॉक प्रबंधन, प्रमोशनल रणनीतियों और निवेश निर्णयों में किया जाता है। सीमांत विश्लेषण का अर्थ है किसी निर्णय में अतिरिक्त लाभ और अतिरिक्त लागत की तुलना करना। इसमें यह देखा जाता है कि किसी उत्पाद की एक अतिरिक्त इकाई बेचने या बनाने से कितना अतिरिक्त लाभ होगा और उसकी
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