Question
आपूर्ति श्रृंखला में 'बुलविप प्रभाव' (Bullwhip Effect) की व्याख्या कीजिए। सूचना साझाकरण (Information Sharing) और मांग का पूर्वानुमान (Demand Forecasting) किस प्रकार किसी खुदरा व्यवसाय में इसके प्रभाव को कम करने में सहायक होते हैं?
Answer :
Word Count : 479
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Skip in 10
खुदरा व्यापार में आपूर्ति श्रृंखला प्रबंधन एक महत्वपूर्ण भूमिका निभाता है, क्योंकि यह उत्पादों की समय पर उपलब्धता, स्टॉक प्रबंधन और ग्राहक संतुष्टि सुनिश्चित करता है। इस संदर्भ में 'बुलविप प्रभाव' (Bullwhip Effect) एक ऐसा परिघटना है जिसमें मांग में छोटे बदलाव का आपूर्ति श्रृंखला के ऊपर बड़ा और असामान्य प्रभाव पड़ता है। उदाहरण के लिए, यदि अंतिम उपभोक्ता की मांग में थोड़ी वृद्धि होती है, तो खुदरा विक्रेता अपने ऑर्डर बढ़ा देते हैं, जो वितरक और निर्माता तक बढ़ते बढ़ते अत्यधिक ऑर्डर का रूप ले लेता है। इसका परिणाम यह होता है कि आपूर्ति श्रृंखला में स्टॉक अत्यधिक या न्यूनतम हो जाता है, लागत
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