Question
विक्रेता चयन प्रक्रिया (Vendor Selection Process) की चर्चा कीजिए। एक दीर्घकालिक रणनीतिक भागीदार (Strategic Partner) बनाम एक लेन-देन वाले विक्रेता (Transactional Vendor) का चयन करते समय एक खुदरा प्रबंधक को किन मानदंडों को प्राथमिकता देनी चाहिए?
Answer :
Word Count : 493
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खुदरा व्यापार में आपूर्ति श्रृंखला प्रबंधन की सफलता काफी हद तक उचित विक्रेता चयन प्रक्रिया पर निर्भर करती है। विक्रेता चयन प्रक्रिया एक व्यवस्थित प्रक्रिया है जिसके माध्यम से खुदरा प्रबंधक ऐसे आपूर्तिकर्ताओं का चुनाव करते हैं जो संगठन की आवश्यकताओं, गुणवत्ता मानकों, लागत उद्देश्यों और दीर्घकालिक व्यावसायिक लक्ष्यों को पूरा कर सकें। सही विक्रेता का चयन उत्पादों की उपलब्धता, ग्राहक संतुष्टि, परिचालन दक्षता और प्रतिस्पर्धात्मक लाभ को बढ़ाने में महत्वपूर्ण भूमिका निभाता है। विक्रेता चयन प्रक्रिया का पहला चरण संगठन की आवश्यकताओं और खरीद संबंधी उद्देश्यों को स्पष्ट करना होता है। खुदरा प्रबंधक को यह निर्धारित करना चाहिए
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