Question
सहायक सेवाएँ (Facilitating Services) एवं समर्थन सेवाएँ (Supporting Services)
Answer :
Word Count : 632
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Skip in 10
सेवा विपणन में सहायक सेवाएँ (Facilitating Services) तथा समर्थन सेवाएँ (Supporting Services) मूल सेवा की गुणवत्ता, ग्राहक संतुष्टि तथा प्रतिस्पर्धात्मक बढ़त प्राप्त करने के लिए अत्यंत महत्वपूर्ण होती हैं। सेवा उत्पाद अमूर्त होने के कारण ग्राहक केवल मूल सेवा के आधार पर ही निर्णय नहीं लेता, बल्कि उसके साथ उपलब्ध अन्य सेवाओं का भी मूल्यांकन करता है। यही कारण है कि सेवा संगठनों द्वारा विभिन्न प्रकार की सहायक एवं समर्थन सेवाएँ प्रदान की जाती हैं। सहायक सेवाएँ (Facilitating Services) वे सेवाएँ होती हैं जो मूल सेवा के प्रभावी, सुचारु एवं सफल वितरण के लिए आवश्यक होती हैं। इनके बिना मुख्य सेवा प्रदान करना कठिन अथवा असंभव हो जाता है। ये सेवाएँ ग्राहक और सेवा प्रदाता के बीच संपर्क स्थापित करने तथा सेवा प्रक्रिया को सरल बनाने में सहायता करती हैं। सहायक सेवाओं के प्रमुख घटकों में सबसे पहले सूचना (Information) आती है। ग्राहक को सेवा की विशेषताओं, मूल्य, समय, नियम, स्थान तथा
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