Question
व्यक्ति संवेदीकरण और सामूहिक व्यक्तिगत उत्पाद
Answer :
Word Count : 1380
____ _______ _____ ______ _______ ______ _____ ______ _____ _____.
_________ ________ ___ ____ __________ _________ _________ _____.
___ __________ ___ ________ ______ ______ ___ ___ ________ __________.
__________ __________ ________ _______ __________ ____ _______.
____ _______ _____ _____ ______ _______ ______ _______ _______.
_____ ______ ___ ____ ___ _________ ____.
_________ ______ __________ ____ _______ _________ ____ ____.
_________ _____ _______ ________ ________ __________ ____ ____ ______.
________ ________ ___ _____ _______ _______ __________ __________ ___ ________ _______.
__________ _______ ___ _____ ___ __________ _______.
___ _______ ________ ________ __________ ____ ___ ____ _____ _______ _______.
___ _______ _______ _______ __________ _____.
____ ____ ___ _____ __________ ___.
____ _____ ________ _______ ______ __________ _______ _____ ________ ____.
_____ __________ ____ ________ ____ ________ ________ __________ __________ ___.
__________ _____ ___ _________ ________ _________ _____ ______ _________.
____ __________ _____ ______ _____ ________ _______ ______ _________.
____ ______ _______ ________ ____ ______ ________ ________.
_______ ___ _____ __________ _____ ________ _________ ____ ____ _____ ______.
________ _________ __________ ____ _________ ___.
___ ________ ______ __________ _______ ________ ___ _____ _______ __________ _____.
____ _______ ______ ____ _______ _______ ____ _________ ____ _________ ________.
______ ___ ______ _________ ________ ____ ____ ________.
___ _______ ________ _________ ___ _________ ____ ____ ______ _______.
__________ ______ ________ ___ _______ _____.
_________ _____ ___ ______ _________ _________ ______ _____ _____.
______ _____ __________ __________ ____ __________ __________.
__________ ____ ____ __________ _________ _____ ________ _____ ________.
_______ _______ ___ ____ ______ ____ _______ ______ ______ _________.
_________ _____ ________ _____ ____.
_______ ________ __________ ________ __________ ________ _______ __________ ________ _______ _______ ___.
_________ _________ ___ ________ ________ ______ _______ ____ ______ ___.
_____ _________ ________ ______ ______ ______ __________.
______ __________ _________ ______ ________.
___ _______ ____ _________ ______ _____ ______ ______ _______ ________ ___.
_______ __________ __________ ________ __________ _________.
____ ______ _______ _______ __________ ________ ______.
_____ _____ ________ _________ ___ ___ ___.
__________ __________ _______ _______ ______ _______ _________ _____.
___ ____ _________ _______ ________.
__________ __________ __________ ____ ______.
________ ____ ____ __________ ______ _____ __________ _______.
___ __________ ______ ______ __________ _____ ___ _________ ____ ____ ______ _____.
___ _________ ____ ____ _________ ____ _______ ________ ___ ____ __________.
___ ________ ____ ____ _____ _________ ______ _______ ___.
_____ __________ _______ ________ _______ ___.
___ ________ _____ ___ ______ ________ ________ ______ ________.
___ _________ ____ __________ _____.
______ ______ _____ ____ __________ ___ ___ _____ _________ ________ ____.
____ ________ _________ _________ ____.
_____ _________ ____ _______ ____ ______ _______ ____.
__________ __________ _____ _____ ______ ______ _________ _________ _______ _______ _____.
__________ ________ ___ __________ ______ _______ ___.
__________ _____ ___ ________ ___.
__________ ___ __________ _________ _____.
_____ _______ _______ ____ ________ ______ _____ ______ ____ __________.
____ ____ _____ _________ ________ ____.
___ ___ _______ __________ ______ ___.
_______ ___ _________ ________ _____ ______ __________ _____ __________ _______ ____ __________.
_________ ___ ___ __________ _______ ______ ______ ___ ________ _________ __________.
__________ __________ ________ ________ ___.
_________ ________ _________ ________ ______ ________ ______ ________ ______ _______ _______.
________ ___ _______ ____ _________.
_________ __________ _______ _________ _____.
___ ________ _________ __________ _______.
__________ _______ _______ _________ _________ _________ __________ ________ __________ ____ _____ _________.
____ _________ _________ _____ _________ ____ ____ ______ _______ ______ _____.
________ _________ ______ ______ _____.
______ ____ ___ _____ _________.
__________ _____ ________ __________ _____ _________ __________ _____ ________ _______ _________.
__________ __________ ________ ________ __________ ________ __________ ________ _______ _________.
______ ________ ____ ___ __________ _________ ________.
_______ ________ _________ _____ ___ _____ ______ ____ _________ ___ ____.
__________ _____ _____ _______ __________ _____ ________ ____ _______ ______.
____ _____ ___ _________ ____ _____.
______ _______ __________ _______ _______ ___ _____ _______ ___ ___ ___ _________.
________ __________ _________ _________ ___ _______ _____ __________ _________ _______ ________.
___ ________ _____ _____ ___ __________ ________ __________.
__________ ______ ____ _________ ___ ___ ______.
_______ _________ _______ __________ ____ __________ _________ __________ ______.
__________ ______ ________ _______ _____.
___ ______ _______ __________ _________ ____.
____ _______ ___ ______ _______ ______ ___ _________ ______ ______ __________.
_______ ___ _______ _____ _____.
_____ ___ _________ __________ ___.
______ ___ __________ ______ ____ _________ ______ ____ __________.
__________ _______ ______ _______ ___ ____ _______.
______ ______ _________ ______ _______ ________ ____ ________ __________.
______ ______ ______ ____ ________ ___ ___.
____ __________ ____ _______ ___.
_______ _______ _________ _________ _____ ___ ________.
________ ______ ___ _______ _______ ____.
________ ______ _________ _____ __________ ______ _________ _________ __________ ____ _________.
_________ ________ ___ ______ _________ _____ _________ ________.
________ _______ __________ ___ ____ __________ ____ _______ ______ ______ ___.
________ _________ ____ _______ ______ __________ _________ ________ ____ _____ ______ _______.
_____ _____ ___ __________ _____ ___ __________ _____ __________.
_________ _______ ___ __________ ___ _____ ____.
___ _______ ___ _____ ____ _______ __________ _______ __________ ___.
_______ ______ ___ _____ _______ ______.
_____ _______ __________ _______ ______ _____ ___ ____.
_____ ____ __________ ________ _______ ______ _____ ____ _______ _______.
_________ ____ ________ _____ _______ _______ _______ ____ __________ __________ ________ ___.
____ ____ _________ __________ ________ ______ ______ ___.
____ _______ ________ _________ ______ _______ _____ _________ _______ _______ ________ _____.
______ _____ ____ ____ ___ _________ ___ ____ ____ ___.
___ _______ __________ ______ ______ _____ ____ ____ ______ _____ ________.
_______ ____ ________ _________ ____ ____ ____ ___ __________ ______ __________.
____ _______ _________ ____ _____ ____ __________ __________ __________ ___ _______ ____.
______ ________ _______ _____ __________.
__________ _______ ____ ____ _______ ____ __________ ___ _______.
_____ ________ _________ ________ ____.
_______ __________ _____ ______ _____.
__________ ______ ___ ______ ___ _______ __________ ___ __________ _________ ______.
________ ________ ____ ___ ___ ______ ___ _______ _________ __________.
______ ____ _____ _____ ________ _____.
__________ _____ _________ __________ __________ _______ ______ __________ _______.
______ _____ ________ _______ _________ ___ _________ _________ _______ ___ _______.
___ ________ ___ __________ ______ __________ ________.
_________ ________ _____ __________ ______ ___ __________ ____.
___ _________ ______ ______ ________ _________ ________ __________.
_______ ____ _________ _____ ________ _________ ________.
_______ _____ _________ _________ ___ ____.
___ ________ ___ _________ _______ ___.
______ _________ ___ _______ _______.
___ ___ _______ __________ ____ __________.
__________ ______ __________ _________ ____ ___ _____ __________ ___ __________ ____.
_______ _____ ____ _________ _______ _________ _______ ___ ____ _________ ________ ______.
_______ ___ ______ ______ _________ ____ ____ __________.
__________ __________ __________ __________ ____ _____ _______ ________ _______.
________ ________ ___ _______ __________ ______ __________ ____ ___ ____ _________ __________.
________ ____ _______.
Skip in 10
व्यक्ति संवेदीकरण और सामूहिक व्यक्तिगत उत्पाद विपणन प्रबंधन के महत्वपूर्ण विषय हैं, क्योंकि आधुनिक बाजार में उपभोक्ताओं की आवश्यकताएँ, इच्छाएँ, रुचियाँ और खरीद व्यवहार एक-दूसरे से काफी भिन्न होते हैं। विपणन का उद्देश्य केवल किसी उत्पाद को बाजार में उपलब्ध कराना नहीं है, बल्कि उपभोक्ता की व्यक्तिगत आवश्यकताओं को समझकर उसके अनुरूप उत्पाद, संदेश और विपणन रणनीति विकसित करना भी है। इसी संदर्भ में व्यक्ति संवेदीकरण तथा सामूहिक व्यक्तिगत उत्पाद की अवधारणाएँ विशेष महत्व रखती हैं। व्यक्ति संवेदीकरण से आशय ऐसी विपणन प्रक्रिया से है जिसमें किसी विशिष्ट उपभोक्ता की व्यक्तिगत आवश्यकताओं, पसंद, व्यवहार, क्रय इतिहास, आयु, आय, जीवनशैली तथा रुचियों को समझकर उसके साथ व्यक्तिगत स्तर पर संबंध स्थापित किया जाता है। अंग्रेजी में इसे Personalisation या Individual Sensitisation के संदर्भ में समझा जा सकता है। इसमें कंपनी प्रत्येक ग्राहक को केवल एक सामान्य बाजार-खंड का हिस्सा न मानकर एक अलग व्यक्ति के रूप में देखती है। ग्राहक के बारे में उपलब्ध जानकारी का उपयोग करके उसके लिए अधिक उपयुक्त उत्पाद, सेवा और संचार प्रस्तुत किया जाता है। पारंपरिक विपणन में कंपनियाँ बाजार को विभिन्न समूहों में विभाजित करती थीं और प्रत्येक समूह के लिए एक समान विपणन कार्यक्रम तैयार करती थीं। उदाहरण के लिए, किसी कंपनी द्वारा युवाओं के लिए एक ही प्रकार का विज्ञापन और उत्पाद प्रस्तुत किया जा सकता था। लेकिन डिजिटल तकनीक, इंटरनेट, सोशल मीडिया, ग्राहक डेटाबेस और कृत्रिम बुद्धिमत्ता के विकास ने व्यक्तिगत विपणन को अधिक प्रभावी बना दिया है। अब कंपनियाँ ग्राहक के पिछले व्यवहार और प्राथमिकताओं के आधार पर अलग-अलग ग्राहकों को अलग-अलग उत्पाद सुझाव और प्रचार संदेश दे सकती हैं। व्यक्ति संवेदीकरण की प्रक्रिया में ग्राहक संबंध प्रबंधन का महत्वपूर्ण योगदान होता है। Customer Relationship Management अर्थात
________ _____ _______ __________ __________ _______ ______ _____ ____ _________ _____.____ _______ _____ ______ _______ ______ _____ ______ _____ _____.
_________ ________ ___ ____ __________ _________ _________ _____.
___ __________ ___ ________ ______ ______ ___ ___ ________ __________.
__________ __________ ________ _______ __________ ____ _______.
____ _______ _____ _____ ______ _______ ______ _______ _______.
_____ ______ ___ ____ ___ _________ ____.
_________ ______ __________ ____ _______ _________ ____ ____.
_________ _____ _______ ________ ________ __________ ____ ____ ______.
________ ________ ___ _____ _______ _______ __________ __________ ___ ________ _______.
__________ _______ ___ _____ ___ __________ _______.
___ _______ ________ ________ __________ ____ ___ ____ _____ _______ _______.
___ _______ _______ _______ __________ _____.
____ ____ ___ _____ __________ ___.
____ _____ ________ _______ ______ __________ _______ _____ ________ ____.
_____ __________ ____ ________ ____ ________ ________ __________ __________ ___.
__________ _____ ___ _________ ________ _________ _____ ______ _________.
____ __________ _____ ______ _____ ________ _______ ______ _________.
____ ______ _______ ________ ____ ______ ________ ________.
_______ ___ _____ __________ _____ ________ _________ ____ ____ _____ ______.
________ _________ __________ ____ _________ ___.
___ ________ ______ __________ _______ ________ ___ _____ _______ __________ _____.
____ _______ ______ ____ _______ _______ ____ _________ ____ _________ ________.
______ ___ ______ _________ ________ ____ ____ ________.
___ _______ ________ _________ ___ _________ ____ ____ ______ _______.
__________ ______ ________ ___ _______ _____.
_________ _____ ___ ______ _________ _________ ______ _____ _____.
______ _____ __________ __________ ____ __________ __________.
__________ ____ ____ __________ _________ _____ ________ _____ ________.
_______ _______ ___ ____ ______ ____ _______ ______ ______ _________.
_________ _____ ________ _____ ____.
_______ ________ __________ ________ __________ ________ _______ __________ ________ _______ _______ ___.
_________ _________ ___ ________ ________ ______ _______ ____ ______ ___.
_____ _________ ________ ______ ______ ______ __________.
______ __________ _________ ______ ________.
___ _______ ____ _________ ______ _____ ______ ______ _______ ________ ___.
_______ __________ __________ ________ __________ _________.
____ ______ _______ _______ __________ ________ ______.
_____ _____ ________ _________ ___ ___ ___.
__________ __________ _______ _______ ______ _______ _________ _____.
___ ____ _________ _______ ________.
__________ __________ __________ ____ ______.
________ ____ ____ __________ ______ _____ __________ _______.
___ __________ ______ ______ __________ _____ ___ _________ ____ ____ ______ _____.
___ _________ ____ ____ _________ ____ _______ ________ ___ ____ __________.
___ ________ ____ ____ _____ _________ ______ _______ ___.
_____ __________ _______ ________ _______ ___.
___ ________ _____ ___ ______ ________ ________ ______ ________.
___ _________ ____ __________ _____.
______ ______ _____ ____ __________ ___ ___ _____ _________ ________ ____.
____ ________ _________ _________ ____.
_____ _________ ____ _______ ____ ______ _______ ____.
__________ __________ _____ _____ ______ ______ _________ _________ _______ _______ _____.
__________ ________ ___ __________ ______ _______ ___.
__________ _____ ___ ________ ___.
__________ ___ __________ _________ _____.
_____ _______ _______ ____ ________ ______ _____ ______ ____ __________.
____ ____ _____ _________ ________ ____.
___ ___ _______ __________ ______ ___.
_______ ___ _________ ________ _____ ______ __________ _____ __________ _______ ____ __________.
_________ ___ ___ __________ _______ ______ ______ ___ ________ _________ __________.
__________ __________ ________ ________ ___.
_________ ________ _________ ________ ______ ________ ______ ________ ______ _______ _______.
________ ___ _______ ____ _________.
_________ __________ _______ _________ _____.
___ ________ _________ __________ _______.
__________ _______ _______ _________ _________ _________ __________ ________ __________ ____ _____ _________.
____ _________ _________ _____ _________ ____ ____ ______ _______ ______ _____.
________ _________ ______ ______ _____.
______ ____ ___ _____ _________.
__________ _____ ________ __________ _____ _________ __________ _____ ________ _______ _________.
__________ __________ ________ ________ __________ ________ __________ ________ _______ _________.
______ ________ ____ ___ __________ _________ ________.
_______ ________ _________ _____ ___ _____ ______ ____ _________ ___ ____.
__________ _____ _____ _______ __________ _____ ________ ____ _______ ______.
____ _____ ___ _________ ____ _____.
______ _______ __________ _______ _______ ___ _____ _______ ___ ___ ___ _________.
________ __________ _________ _________ ___ _______ _____ __________ _________ _______ ________.
___ ________ _____ _____ ___ __________ ________ __________.
__________ ______ ____ _________ ___ ___ ______.
_______ _________ _______ __________ ____ __________ _________ __________ ______.
__________ ______ ________ _______ _____.
___ ______ _______ __________ _________ ____.
____ _______ ___ ______ _______ ______ ___ _________ ______ ______ __________.
_______ ___ _______ _____ _____.
_____ ___ _________ __________ ___.
______ ___ __________ ______ ____ _________ ______ ____ __________.
__________ _______ ______ _______ ___ ____ _______.
______ ______ _________ ______ _______ ________ ____ ________ __________.
______ ______ ______ ____ ________ ___ ___.
____ __________ ____ _______ ___.
_______ _______ _________ _________ _____ ___ ________.
________ ______ ___ _______ _______ ____.
________ ______ _________ _____ __________ ______ _________ _________ __________ ____ _________.
_________ ________ ___ ______ _________ _____ _________ ________.
________ _______ __________ ___ ____ __________ ____ _______ ______ ______ ___.
________ _________ ____ _______ ______ __________ _________ ________ ____ _____ ______ _______.
_____ _____ ___ __________ _____ ___ __________ _____ __________.
_________ _______ ___ __________ ___ _____ ____.
___ _______ ___ _____ ____ _______ __________ _______ __________ ___.
_______ ______ ___ _____ _______ ______.
_____ _______ __________ _______ ______ _____ ___ ____.
_____ ____ __________ ________ _______ ______ _____ ____ _______ _______.
_________ ____ ________ _____ _______ _______ _______ ____ __________ __________ ________ ___.
____ ____ _________ __________ ________ ______ ______ ___.
____ _______ ________ _________ ______ _______ _____ _________ _______ _______ ________ _____.
______ _____ ____ ____ ___ _________ ___ ____ ____ ___.
___ _______ __________ ______ ______ _____ ____ ____ ______ _____ ________.
_______ ____ ________ _________ ____ ____ ____ ___ __________ ______ __________.
____ _______ _________ ____ _____ ____ __________ __________ __________ ___ _______ ____.
______ ________ _______ _____ __________.
__________ _______ ____ ____ _______ ____ __________ ___ _______.
_____ ________ _________ ________ ____.
_______ __________ _____ ______ _____.
__________ ______ ___ ______ ___ _______ __________ ___ __________ _________ ______.
________ ________ ____ ___ ___ ______ ___ _______ _________ __________.
______ ____ _____ _____ ________ _____.
__________ _____ _________ __________ __________ _______ ______ __________ _______.
______ _____ ________ _______ _________ ___ _________ _________ _______ ___ _______.
___ ________ ___ __________ ______ __________ ________.
_________ ________ _____ __________ ______ ___ __________ ____.
___ _________ ______ ______ ________ _________ ________ __________.
_______ ____ _________ _____ ________ _________ ________.
_______ _____ _________ _________ ___ ____.
___ ________ ___ _________ _______ ___.
______ _________ ___ _______ _______.
___ ___ _______ __________ ____ __________.
__________ ______ __________ _________ ____ ___ _____ __________ ___ __________ ____.
_______ _____ ____ _________ _______ _________ _______ ___ ____ _________ ________ ______.
_______ ___ ______ ______ _________ ____ ____ __________.
__________ __________ __________ __________ ____ _____ _______ ________ _______.
________ ________ ___ _______ __________ ______ __________ ____ ___ ____ _________ __________.
________ ____ _______.
IGNOU ACADEMY
Your IGNOU journey, made easier.
- Solved Assignments
- Study Notes
- Guess Papers
- Question Papers
Continue Reading — It's Free
Sign in with Google to unlock more of this answer.
✓ Free access
✓ Unlock up to 60% of the answer
✓ No payment required
✓ Unlock up to 60% of the answer
✓ No payment required
Quick Google sign-in. No separate registration form.