Question
Publicity and Advertising
Answer :
Word Count : 225
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Skip in 10
Advertising and Publicity:
1. Advertising is paid form of ideas, goods and services while publicity is not paid by the sponsor.
2. Advertising comes from an identified sponsor while publicity comes from a neutral and impartial source.
3. Advertising is controllable by the organisation while publicity is not controllable because it comes from a neutral source.
4. Advertising is less credible in comparison to publicity while publicity is more credible because it comes from an impartial source.
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