Discuss the factors responsible for ‘Attitudinal Change’.
The factors which lead to development of attitudes are: a. Family b. Peers c. Conditioning d. Social adjustment functions e. Direct instruction f. Modelling g. Satisfaction of wants and h. Prejudices!
a. Family:
Family is the most powerful source for formation of attitudes. The parents, siblings provide information about various things.
Attitudes developed by an individual, whether positive or negative are the result of family influence, are very powerful and difficult to undo.
b. Peers:
As the individual develops, he comes in contact with outer world and peers in first place. Peers include same age friends, neighbours, classmates, etc. The child tries to internalise the attitudes of these people.
c. Conditioning:
When we are conditioned or adjusted to a certain set up of people, situation, etc., we will be influenced by that. Hence, our associations lead to develop attitudes. Many times the kind of reinforcement we get from environment also leads to develop attitudes.
On the other hand, negative reinforcement like punishment, teasing, criticizing,
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