Discuss the methods of sources of sales promotion.
Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. Marketing also involves some testing on the part of the business to determine which combination of these methods works best for its products or services, and allows the company to sell the most.
1. Identify the potential customers. To create a sales promotion, you must first come to understand whom you are trying to sell the product or service, so you can then choose a methodology that appeals to the customer. Create a scenario that describes who the customer is, how they think and feel, what they like to do, what their household income is and how the product or service benefits them or fills a need they have.
2. Plot your product in the life cycle, which is composed of four main stages: introductory, growth, maturity and decline. Sales promotion efforts are different in each stage because the needs of the audience are different in each stage. Determining where your product falls
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