Describe the importance of personal selling from the pint of customers.
In today’s marketing practices, personal selling has much important role to play. For many consumer products like home appliances, cosmetics, pharmaceuticals, publications, etc., salesmanship is considered as an indispensable technique to promote product as well as to increase sales.
Due to increased expectations of consumers on one end and customer orientation approach of companies on the other end, the personal selling is given more priority. Many companies enjoy a strong position in market only due to effective personal selling. Salesman can personally attend each customer to convince as well to solve problems. Note that personal selling in not only important to sell the products, but also to create permanent customers. Salesman can renew customer relations each time. People have more faith on salesman than exaggerated advertisement.
Following points explain the importance or benefits of personal selling:
1. Two-Way Communication:
It is the best tool for two-way communication. Salesman can provide necessary information to customer about company’s offer, and also can collect information from customer. Customer can actively involve with salesman to solve his doubts and objections. It is not possible in any other methods of market promotion.
2. Personal Attention:
Advertising and
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