Question
Define Wholesaler. What is the role of wholesaler in promoting tourism products?
Answer :
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Skip in 10
Tour wholesalers operate in a very similar way to wholesalers in other industries. However, instead of supplying tangible products they supply touring options including travel, accommodation, and tours.
A tour wholesaler supplies to retail travel agents, they DO NOT sell directly to consumers.
Wholesalers link individual tourism operators with retailers.
They consider which type of tour program would appeal to a particular market and promote that accordingly.
Tour wholesalers package products together. Wholesalers are able to achieve lower prices because of the volume of business and exposure they generate.
National and international tour wholesalers will mostly turn to a local, WA-based, inbound tour operator to book specific touring options.
Tour wholesalers specialising in West Australian products will deal directly with tourism operators.
Every wholesaler will have a different price for operators to participate in their programs.
Wholesalers will rarely include a product in their brochures that doesn't have a proven track record.
BENEFITS
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