Question
How Different label parameters can be set up to assist the retailer with variable item groups?
Answer :
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Skip in 10
Private label can be classified as under:
Individual Brands / Quasi Brands:
Individual / Quasi-brands, invented controlled labels with no store association, work most successfully in a limited assortment environment to create the illusion of selection. Specific brand names are created for specific market segments and/ or categories. eg. Aldi, Lidl, Netto.
Store Brands:
Store
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