Question
उपयुक्त उदाहरणों की सहायता से पर्यटन विकास में प्रचार कार्यक्रमों की भूमिका पर चर्चा करें।
Answer :
Word Count : 1038
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पर्यटन किसी भी देश की अर्थव्यवस्था के विकास में महत्वपूर्ण भूमिका निभाता है। पर्यटन न केवल आर्थिक विकास को बढ़ावा देता है बल्कि सांस्कृतिक आदान-प्रदान, रोजगार सृजन और क्षेत्रीय विकास में भी योगदान करता है। किसी भी पर्यटन स्थल के विकास के लिए केवल प्राकृतिक या सांस्कृतिक आकर्षण होना ही पर्याप्त नहीं होता, बल्कि उन आकर्षणों के बारे में लोगों तक सही जानकारी पहुँचाना भी आवश्यक होता है। यही कार्य प्रचार कार्यक्रमों के माध्यम से किया जाता है। पर्यटन विकास में प्रचार कार्यक्रमों की भूमिका अत्यंत महत्वपूर्ण होती है क्योंकि इनके माध्यम से पर्यटन स्थलों, सुविधाओं और सेवाओं के बारे में संभावित पर्यटकों को जानकारी दी जाती है तथा उन्हें यात्रा के लिए प्रेरित किया जाता है। प्रचार कार्यक्रमों का मुख्य उद्देश्य पर्यटन स्थलों की पहचान को बढ़ाना, पर्यटकों को आकर्षित करना और किसी स्थान की सकारात्मक छवि बनाना होता है। जब किसी देश या क्षेत्र के पर्यटन संसाधनों के बारे में व्यापक स्तर पर प्रचार किया जाता है, तो अधिक से अधिक लोग उस स्थान के बारे में जान पाते हैं और वहाँ जाने की इच्छा रखते हैं। इस प्रकार प्रचार कार्यक्रम पर्यटन उद्योग को विस्तार देने में सहायक होते हैं। उदाहरण के लिए भारत सरकार द्वारा चलाया गया “अतुल्य भारत” (Incredible India) अभियान पर्यटन प्रचार का
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